An Open Letter to "The Highway"
To the DJs and management at "The Highway":
Be quiet. Please; I beg of you; be quiet. Sirius Satellite Radio advertises "100% Commercial Free Music." Yet, I constantly hear commercials on your station for the various features you offer. Rarely does an hour go by without advertisements for some random radio gimmick or "Driver's Ed," which, by the way, is insulting to your audience and to the new artists who endure it.
The idea behind the Sirius advertisement is that you play more music with less interruptions than your terrestrial counter-parts. This simply isn't the case. Rather than interrupt with commercial messages, it seems that "The Highway" prefers to place annoying anecdotes from the station personalities between each and every song. What's worse is that the interruptions are centered around an annoying and pervasive highway theme with metaphors and puns stretched to the point of absurdity. I don't want to hear about "road blocks," "mile markers," or "detours." I want to hear music.
Also, please stop playing station identification slogans and jingles between virtually every song. As far as I can tell, every radio Sirius sells has a nice display which clearly indicates the name of the channel one is listening to. Why, exactly, are you telling me every 4 minutes or so the exact same information that I have right in front of my face?
Also, please tell your DJs to respect the music they are playing. Not only do your DJs delay the music that I have tuned in to hear with their annoying on-air personalities, but they often do so by talking directly over the introductory part of a song itself. A song starts with the first note, not with the beginning of the lyrics. If the artist had intended the lyrics to be the first thing the audience could clearly hear, the artist wouldn't have bothered to include the prelude at all.
I know this seems like a lot to take in, so let me try to summarize: Play music. Thats all I want you to do - play music. If you occasionally feel the need to tell your audience about some event,I guess thats just part of the business. But please keep these interruptions as short and free from time-wasting material as possible.
Thanks for your prompt attention to this matter,
Josh.
Update:I eventually cancelled my Sirius subscription due to problems like those above. I may reactivate it if they make a good enough offer, but nothing close has happened by my inbox yet.
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